About Us

Our Story

We were founded in 1981.  Appropriately that was the year the Rolling Stones had a monster hit with Start Me Up. And, like Mick Jagger, we’re both going strong several decades later.  The first restaurant was right on Capitola Beach.  It's not much larger than the average bedroom, but that tiny Capitola restaurant has become a landmark for surfers and beachgoers alike.  Summer days often see the line for pizza reach nearly a block long.  We're proud to say pizza and surf now go together in Capitola like hot dogs and baseball.

Stoked with the success in Capitola, Pizza My Heart opened in downtown Santa Cruz a few years later. This was a big upgrade for both local and tourists as there was actually room to sit down and enjoy a slice.  After the ’89 earthquake damaged our building, we moved to our current location on Pacific Avenue, bringing along our great pizza and even greater customers.

In 1997, possibly while jivin’ to the top 10 hit I Like It Like That, the original Pizza My Heart founders decided that more time surfing was something they would like. So they merged their operations with Pizza A Go Go, another concept dedicated to great food, customer service and fun.   We’ve grown a lot since then, but the thing that made us great in Capitola in 1981 is still what makes us great today.  Fresh, hand tossed pizza, the best ingredients we can find, and customers who tell us every day that when we make a great pizza – They Like it Like That.

We are family owned and have no plans to franchise or sell out.  We are committed to serving the best pizza in California and we believe that staying family owned is the only way to do that.  We open a few new restaurants each year to serve a few more customers.  If you’ve been with us from the beginning, or joined any time along the way – Thank You.  If you haven’t yet discovered Pizza My Heart, we invite you to roll on in and say “Start Me Up”!   We promise it’s a habit you’ll come to love. 


Our Mission

Keep it simple:   We want our pizza and our service to impress you enough that you tell your friends about us!

When customers do our advertising for us, we can concentrate on making great pizza and giving superb service.  

We believe a pizza place should be fun. We started in one of the "funnest" places on Earth…Capitola Beach.  Since then, each time we open a new restaurant, we bring a slice of the beach with us.  Our Willow Glen restaurant displays the “world’s largest wooden surfboard” while others have surf memorabilia from the pro circuit and famous surf movies. By creating a fun atmosphere and hiring fun people, we think you’ll have fun each time you visit Pizza My Heart.

As much as we value the fun factor, we are nothing without our food quality. In fact, you could say superior food quality is Pizza My Heart's "secret formula."

The Secret, Revealed

What makes Pizza My Heart pizza so good? Truth is, almost all pizza is made from the same ingredients.  It’s just flour, salt, sugar, water, tomatoes, cheese, and spices. So how do some places mess it up so badly?  It’s the process. You know that pizza you just ordered from us? We started making it for you about 36 hours ago.  Yes, we psychically knew you would order it, but that’s not the secret we’re going to reveal today.   

Why so much time?  To let the pizza dough rise slowly, and the yeast work its magic. To let our sauce and spices mingle together and enhance the natural goodness of the ingredients.  The big guys and discount chains are in such a hurry.  And even though you may be in a hurry – we know your taste buds aren’t.  

And when the dough is ready, we hand toss EVERY pizza to give it just the right texture and flavor.  Combine that with our own recipes for sauces, sourcing of the freshest ingredients available – with special preference for locally and organically grown items – and you begin to understand why we’ve won so many local, state-wide and national awards.  Bottom line, we really hope you enjoy our pizza, because we really like making it.